Tax, bookkeeping and small-business consulting for individuals and small business owners, from the trades to professional services. Based in Minneapolis, working with clients in 18 states. We take the time to learn how your business runs, so you can make good moves while there's still time.
Why we work this way
We work differently. Before we touch your numbers, we listen to how your business actually runs. We answer your questions in plain language, without the jargon. And we tell you what's coming before it arrives, not after.
“Good numbers start with a good conversation.”
How we work
Quick questions are always welcome. When something needs real time, we book a meeting so you get our full attention. You get plain-language answers specific to your business and your industry. From your first call to your finished return, all of it can be done remotely, wherever you are.
Thinking about buying or leasing a new work vehicle, hiring your first employee, or taking on a big client? Reach out before you decide. We encourage check-ins throughout the year, because that's when good advice actually saves you money.
Before we start, you'll get a firm quote for projects and an honest estimate for tax returns. If something changes along the way, we'll talk with you first.
The tools behind the promise
Send statements and tax forms safely, without emailing attachments.
QuickBooks Online and professional tax software, so your books and your returns stay accurate and connected.
Returns for every state you live, work or do business in, handled together.
Pick a meeting time that works for you, without the back-and-forth.
A heads-up before filing and payment dates, so nothing sneaks up on you.
Who we are
Michele has spent 15 years in accounting and finance, working with small business owners, entrepreneurs, and corporations. He holds a bachelor's degree in business finance and learned the work through his family's tax business in California, a practice built entirely on word of mouth.
Outside the practice, Michele renovates residential properties all around Minneapolis, keeping the original feel and architecture of each home while updating it with modern aesthetics. Running the budgets, contractors, and cash flow on his own projects keeps him close to what his clients face every day, especially those in the trades.
He started Reflexivity to bring a more personal kind of accounting to Minneapolis, where clients get time to talk, room to ask questions, and steady support as their business grows. That takes conversation, empathy, and planning. He believes good decisions come from consistent reflection, looking back at what's working and letting it shape what comes next.
Services
Business and personal returns of all kinds, prepared with your whole picture in mind.
Book a call →Time set aside for your questions and decisions, from vehicles and equipment to hiring your first employee, with plain-language answers.
Book a call →Behind or messy books caught up and accurate, for owners who've fallen behind.
Book a call →Incorporation and choosing the right entity, for owners starting out or rethinking their structure.
Book a call →Monthly bookkeeping through our partner bookkeepers, with regular reviews of your books and a direct line to ask any question about your business. We work closely with them and consult directly, so your books and your taxes stay in sync.
Book a call →Not sure which fits? Start with a 20-minute intro call and we'll tell you honestly.
From our clients
“I’ve trusted Michele with my taxes and my books for fifteen years. Payroll, invoices, bills: he keeps the office side of my plumbing business running and explains it in a way that makes sense.”
“Taxes are finally not stressful. He’s the first accountant I’ve worked with that is both great with numbers and incredibly emotionally competent. He breaks down complex topics into easy to understand terms and helps me focus on what actually matters.”
“Michele has prepared my taxes for 14 years, and he’s been consistent every single year. He explains things clearly, answers my questions directly, and has offered support throughout my personal and professional growth. I trust him completely.”
From the IRS
General information, not tax advice.
The IRS encourages taxpayers and businesses to use strong, unique passwords, turn on multifactor authentication, and keep software and devices up to date. It also asks businesses to watch for fake invoices and payroll scams, and to verify any request to change employee or payment information through a trusted channel.
Read more →Articles
Business planning
What to weigh before you sign: cash flow, how you'll use it, and how each option shows up at tax time.
Read →
Recordkeeping
A plain-language guide to which records to hold on to, and when it's safe to let them go.
Read →
Paying yourself
How you pay yourself depends on how your business is set up. Here's how draws and salaries differ.
Read →Newsletter
Get in touch
Book a call, or send us a note and tell us a little about what's going on.
Book a call